TG-RERA Authority

Order Complaint no. 84 Of 2025

28 Mar 2025
TG-RERA Authority
1 Pages

Order Details

Order Type TG-RERA Authority
Complaint/Case Number Complaint no. 84 Of 2025
Order Category Regular Order
Order Date 28 Mar 2025
Complainant ( R/o H.no8-2-293/82/A, Plot 424, Jubilee hills, Razack Shaikpet(v), Hyderabad
Respondent (B Block, Sanali Infor Park, 8-2-120/113, Road No.2, Banjara Hills, Hyderabad-500034)
Project Name does not amount to an advertisement is untenable
PDF Document Download PDF BU_090425170500277.pdf

Full Order Text

BEFORE TELANGANA REAL ESTATE REGULATORY AUTHORITY
[Under the Real Estate (Regulation and Development) Act, 2016]

Coram:

CASE NO: 84/2025
28th of March 2025
Dr. N. Satyanarayana, IAS (Retd.), Hon'ble Chairperson
Sri K. Srinivasa Rao, Hon'ble Member
Sri Laxmi Narayana Jannu, Hon'ble Member

1. Mohmmed Mushtaq S/o Late M.A. Razack
( R/o H.no8-2-293/82/A, Plot 424, Jubilee hills, Hyderabad)

2. Azizunnisa W/o Mohmmed Mushtaq
R/o H.no8-2-293/82/A, Plot 424, Jubilee hills, Hyderabad)

3. Mohd. Imtiaz, S/o Late M.A.
( R/o H.no8-2-293/82/A, Plot 424, Jubilee hills, Razack Shaikpet(v), Hyderabad

4. Tabassum Sultana, W/o Mohd. Imtiaz R/o film Nagar, Shaikpet(v), Hyderabad.
( R/o H.no8-2-293/82/A, Plot 424, Jubilee hills, Razack Shaikpet(v), Hyderabad
....Complainant(s)
And
M/s Sanali Housing Projects Pvt Ltd., Rep by its Director Mr.Ali Mohammed Haq
Mr.Amir Mohammed Haq and Mr. Noor Haq.
(B Block, Sanali Infor Park, 8-2-120/113, Road No.2, Banjara Hills, Hyderabad-500034)
.…Respondent

This present complaint, came up for final hearing on 13.03.2025 before us for
hearing in the presence of Counsel Sri.Khaja Aizajuddin, for the complainant and Mr.
Mahammad Hanif for the Respondents and upon hearing both the arguments on both sides
and the matter reserved over for the consideration till this date, this Authority passes the
present complaint order.
ORDER
2.
The complaint has been filed under Section 31 of the Real Estate (Regulation and
Development) Act, 2016 (hereinafter referred to as the "RE(R&D) Act"), read with Rule
34(1) of the Telangana Real Estate (Regulation and Development) Rules, 2017 (hereinafter
referred to as the "Rules"), alleging commission of violation and contravening of the
provisions of the said Act and Rules and sought for the appropriate reliefs against the
Respondent.
A. The Brief facts of the case of complaint as per allegations/averments contained in the
complaint are as follow:
3.

The Complainants are the lawful owners of land bearing Municipal No. 8-1-332/3/12

and 8-1-332/3/12/A in TS/No./Sy.No. 16,17, measuring 2986.11 sq. yards, situated in Aziz
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Bagh Colony, Shaikpet, Hyderabad. The ownership was acquired through G.O.Ms.No.1387
dated 16.07.2005.
4.

The Complainants executed a Development Agreement-cum-General Power of

Attorney (DAGPA) No. 3227/2021 dated 30.04.2021 with the Respondent for the
development of a Residential cum Commercial Project (2 Cellars + 17 Upper Floors).
The agreement stipulated that development would commence only upon obtaining requisite
approvals from GHMC. However, even after three years, the Respondents failed to secure
necessary permissions or provide updates.
5.

The Complainants discovered that the Respondents commenced illegal excavation

without GHMC approval. Consequently, a legal notice dated 03.05.2024 was issued for
cancellation of the agreement. GHMC also issued orders on 15.05.2024 directing the
Respondents

to

remove

unauthorized

constructions.

Upon non-compliance, the Complainants filed O.S. No. 224/2024 before the Hon'ble XXV
ACJ, CCC, Hyderabad, securing interim orders (I.A. No. 789/2024) dated 11.06.2024,
restraining GHMC from granting building permissions.
6.

The Respondents failed to register the project with TGRERA and proceeded to

advertise "Sanali Pinnacle" on various platforms, including Google, real estate websites, and
their official website, falsely claiming approvals had been secured. Additionally,
advertisement boards displaying “Sanali Coming Soon…” were erected at the site.
B.
i.

Relief sought for:
To direct the Respondents to remove the advertisement boards displayed at the front side
of the project or across to the project at the main boundary wall.

ii.

To levy penalty on Respondents upto 10% of estimated cost of the real estate project for
violation of section 3 of the RERA Act, 2016. As per the market value certificate, the
cost of the project is Rs,23,46,05492/- and as such the Respondent is liable to pay
Rs2,34,60,549 towards penalty.

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C. Respondent Reply:
8.

That they have executed a Development Agreement cum GPA with the

complainants/land owners on 10/05/2021 vide Doc.No.3227/2021 and the agreement is still
in live.
9.

That the said land owners are the joint promoters of the Project with 52% share, and

as such they comes within the purview of Sec 2 (zk) Act,2016 and requested to consider the
land owners as promoters and liable to both in the ratio of 52% and 48% in case of guilty of
violation of sec 3(1) of RE(R&D) Act 2016.
10.

That they received the legal notice from landowners on 03.05.2024 for cancellation of

DAGPA, which represents that they are travelling with them for last there years.
11.

The land owners have not filed any complaint with the GHMC for excavation done

but compliant filed by the M/s. Man Petro Products who a neighbor is running a business of
Petrol outlet.
12.

They have not started any advertisement in any social media websites, but they have

shown in their website as ongoing project without showing the location, area, locality, prices,
plans etc, and as such it may not be taken as advertisement and no sale taken place.
13.

As per the Development Agreement in between them (at point No.44) the land owners

appointed and nominated the directors of the company Mr.Ali Mohammed Haq and Mr.Amir
Mohammed Haq as their lawful attorney holders which means the acts of the developers are
ratified by the land owners and that they are also giving the right to advertise the project.
14.

They submitted the cost of "Estimated Cost of Real Estate Project as 14,58,908/- as

per the cost of the land and registration charges, stating that the cost of the constructions
Cannot be arrived at this point as the total built-up area was not yet approved by the GHMC.
Observation of the Authority:
15.

After we have heard learned counsels for the parties at length, the following questions

emerges for our consideration in the present complaint are as under:

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Point for consideration:

a) Whether the Respondent has violated Section 3 of the Real Estate (Regulation and
Development) Act, 2016?
16.

At the outset, it is imperative to examine the provision of Section 3 of the said Act,

which explicitly states:
"3. No Promoter shall advertise, market, book, sell or offer for sale, or
invite persons to purchase in any manner any plot, apartment, or building,
as the case may be, in any real estate projector part of it, in any planning
area, without registering the real estate project with the Real Estate
Regulatory Authority established under this Act."
17.

A plain reading of Section 3 of the Act establishes a statutory prohibition on any form

of advertising, marketing, booking, selling, or offering for sale of a real estate project unless
the said project has been duly registered with the Telangana Real Estate Regulatory Authority
(TGRERA).
18.

In the present case, the Respondent has published an advertisement on its official

website, presenting the project as an "ongoing project," despite not having secured
registration under TGRERA. The Respondent, in its defense, contends that the publication
does not constitute an advertisement as it merely provides the name of the project without
specifying the location, area, pricing, or other material particulars.
19.

To assess the validity of this defense, it is necessary to refer to Section 2(b) of the

Act, which defines "advertisement" as follows:
“advertisement” means any document described or issued as
advertisement through any medium and includes any notice, circular or
other documents or publicity in any form, informing persons about a real
estate project, or offering for sale of a plot, building or apartment or
inviting persons to purchase in any manner such plot, building or
apartment or to make advances or deposits for such purposes;

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20.

A perusal of the definition makes it abundantly clear that any material that informs the

public about a real estate project irrespective of whether it specifies pricing, location, or other
details constitutes an advertisement under the Act. The Respondent’s assertion that the mere
reference to the project name does not amount to an advertisement is untenable, as the said
Act does not make a distinction based on the level of detail provided in the publication.
21.

In the present case, it has been established that the Respondent’s act of publishing the

project as an “ongoing project” on its website, describing it as an uber-luxurious apartment
complex comprising 40 units, and further displaying a board on-site stating, “Exquisitely
crafted residences for exceptional 40,” constitutes an act of promoting the project without
prior registration under TGRERA. This falls within the definition of "advertisement" under
Section 2(b) of the RE(R&D) Act. By engaging in such advertising without obtaining the
requisite registration, the Respondent has violated the express mandate of Section 3(1) of the
RE(R&D) Act.
22.

Considering the facts vi-s-vis law discussed hereinabove, it can be said that beyond

doubt the promoter has violated the provisions of Section 3(1) of the RE(R&D) Act, 2016.
This omission attracts penal consequences under Section 59(1) of the Act, which is
reproduced below:
"lf any promoter contravenes the provisions of section 3, he
shall be liable to a penalty which may extend up to ten percent
of the estimated cost of the real estate project as determined by
the Authority.
23.

In view of the above a penalty of Rs.4,27,013/-(Four lakh, twenty seven thousand

hundred and thirteen) is imposed upon the promoter under section 59 of the RE(R&D) Act
for violation of section 3& 4 of the RE(R&D) Act.
24.

The said penalty shall be payable in favour of TGRERA FUND through a Demand

Draft or online payment to A/c No. 50100595798191, HDFC Bank, IFSC Code:
HDFC0007036, within 60 days of receipt of this order by the Respondents.
25.

It is hereby directed that the Respondent shall take steps to register the project “Sanali

Pinnacle Section 3 & 4 of the Real Estate (Regulation and Development) Act, 2016, Until
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such registration is obtained, the Respondent is restrained from advertising, marketing,
booking, selling, offering for sale, or inviting any person(s) to purchase any unit in the said
project.
26.

Failure to comply with above said directions by the Respondents and complainant

shall attract penalty in accordance with Section 63 of the said Act, 2016.
27.

In light of the foregoing, the complaint stands disposed of accordingly. There shall be

no order as to costs.

SdSri. K. Srinivas Rao,
Hon’ble Member
TG RERA

SdSri. Laxmi NaryanaJannu,
Hon’ble Member
TG RERA

SdDr. N. Satyanarayana, IAS (Retd.),
Hon’ble Chairperson
TG RERA

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